How to Send Personalized WhatsApp Messages with Variables

Create messages that feel personal using custom variables like {{name}}, {{company}}, or any field from your CSV.

How to Send Personalized Messages

1

Prepare Your CSV with Custom Fields

Create a CSV file with a "Phone" column and any custom fields you want to use. Common fields: Name, Company, Location, Product, Date. Each column becomes a variable.

2

Install RocketSend.io Extension

Download and install the RocketSend.io Chrome extension from the Chrome Web Store. Open WhatsApp Web and the interface appears automatically.

3

Upload Your CSV File

Click the RocketSend.io panel in WhatsApp Web, select "Upload CSV", and choose your file. RocketSend.io automatically detects all columns and makes them available as variables.

4

Write Message with Variables

Compose your message and insert variables using double curly braces: {{name}}, {{company}}, etc. RocketSend.io shows you available variables from your CSV columns.

5

Review Your Message

Review your message with variables in the message box. Variables like {{name}} and {{company}} will be automatically replaced with data from your CSV file when sent.

6

Click Send WhatsApp

Click "Send WhatsApp" button and RocketSend.io automatically personalizes and sends each message. Every recipient gets a message that feels custom-made for them.

Why Message Personalization Matters

Generic messages get ignored. Personalized messages with custom variables get responses because they feel written specifically for each recipient.

Higher Response Rates

Personalized messages get up to 3x more responses than generic ones. People respond when they feel you're talking directly to them.

Build Better Relationships

Show customers you know them by referencing their name, company, purchase history, or any personal detail from your CSV.

Unlimited Custom Variables

Use any column from your CSV as a variable: {{name}}, {{company}}, {{location}}, {{product}}, {{discount_code}} - anything you want!

Save Time, Stay Personal

Send hundreds or thousands of personalized messages in minutes. No need to manually customize each one - RocketSend.io does it automatically.

Review Before Sending

Review your message with variables in the WhatsApp message box. Variables will be automatically replaced with data from your CSV for each contact.

Boost Sales & Engagement

Personalized messages drive more conversions, appointments, and sales. Make every message count with targeted, relevant content.

Customize Variables for Any Use Case

Use any data from your CSV as variables. Here are examples showing how powerful personalization can be:

E-commerce Store

Template Message:

Hi {{name}}! 👋 We noticed you left {{product_name}} in your cart. Complete your order in the next 24 hours and get {{discount_percent}}% off! Use code: {{discount_code}}

Becomes for John:

Hi John! 👋 We noticed you left Wireless Headphones in your cart. Complete your order in the next 24 hours and get 15% off! Use code: JOHN15

Real Estate Agent

Template Message:

Hi {{name}}, I found a perfect property for you in {{preferred_location}}! It's a {{bedrooms}} bedroom home within your budget of {{max_budget}}. When can we schedule a viewing?

Becomes for Sarah:

Hi Sarah, I found a perfect property for you in Downtown Miami! It's a 3 bedroom home within your budget of $450k. When can we schedule a viewing?

Service Business

Template Message:

Hello {{name}} from {{company}}! Your {{service_type}} appointment is confirmed for {{appointment_date}} at {{appointment_time}}. See you soon!

Becomes for Mike:

Hello Mike from Tech Solutions LLC! Your IT consulting appointment is confirmed for March 15, 2025 at 2:00 PM. See you soon!

Example CSV Format

Your CSV can have any columns you want - each column becomes a variable you can use in your messages.

Phone Name Company Product Discount
+1234567890 John Smith Tech Corp Premium Plan 20%
+1987654321 Sarah Johnson Design Studio Basic Plan 15%
+1122334455 Mike Davis Marketing Inc Enterprise Plan 25%

📋 Template: "Hi {{name}} from {{company}}! Upgrade to {{product}} and save {{discount}} today!"

Complete WhatsApp Messaging Features

Experience the most comprehensive AI-powered WhatsApp messaging solution with enterprise-grade features and intuitive design

AI Message Rewrite

Transform your messages with AI-powered rewrite technology. Choose from professional, friendly, urgent, or casual tones to optimize engagement with RocketSend.io's advanced AI.

AI Content Generation

Generate compelling messages from simple prompts using RocketSend.io's AI content assistant. Create professional, engaging content in seconds.

CSV Contact Upload

Upload your contact list from Excel or CSV files and send personalized messages to thousands of contacts simultaneously with RocketSend.io's advanced messaging capabilities.

Message Personalization

Customize messages with recipient names, company information, and any custom fields from your contact list using RocketSend.io's personalization engine.

Quick Chat Snippets

Save and quickly access your most commonly used messages with RocketSend.io's advanced snippet system for improved efficiency.

Privacy Protection

Keep your messages private with blur view, unread message highlights, and other privacy features built into RocketSend.io for enhanced security.

Send Without Adding Contact

Send WhatsApp messages to any phone number without saving it to your contacts first. Perfect for one-time messages and customer support.

Attachment Sending

Send images, PDFs, documents, and other files to multiple contacts at once. Great for sending catalogs, invoices, or promotional materials.

Chrome Extension

Works seamlessly with WhatsApp Web as a Chrome extension. No separate app or login required - everything works right in your browser.

Ready to Get Started?

Send personalized WhatsApp messages to hundreds of contacts in minutes

Install Chrome Extension